Turning insight into products people love
I'm a product manager and brand strategist who started in engineering and found my calling connecting products with the people they're built for. That path taught me to pair systems thinking with genuine empathy for users.
I'm a product manager and brand strategist who started in engineering and found my calling connecting products with the people they're built for. That path taught me to pair systems thinking with genuine empathy for users.
Across consulting, edtech, and business development, I've led product initiatives that move real numbers — engagement, revenue, and retention — through research, sharp positioning, and data-driven decisions.
I thrive on listening. The best insights rarely arrive in a dashboard; they show up in conversations with customers, support tickets, and the messy space between what people say and what they do.
Areas of expertise
A blend of product thinking, research, and brand strategy — the toolkit I bring to every engagement.
Product Strategy
Vision, positioning, and roadmaps grounded in market reality and user evidence.
User Research
Turning interviews, data, and behaviour into insights teams can act on.
Growth & GTM
Go-to-market planning, funnel optimisation, and sustainable growth loops.
Brand Strategy
Sharp narratives and identity that make products memorable and trusted.
Product Design
Collaborating on flows and interfaces that feel effortless to use.
Analytics
Defining the metrics that matter and building the loops to improve them.
Principles that guide me
The working values behind every decision, interface, and roadmap.
- 1
Listen first
Real insight lives in conversations, not just dashboards. I start by understanding.
- 2
Bias for clarity
Simple beats clever. I fight for the clearest version of every decision and interface.
- 3
Evidence over ego
Opinions are cheap. I let user evidence and data settle the hard calls.
- 4
Ship and learn
Momentum compounds. I favour shipping small, measuring honestly, and iterating.
Let's build something meaningful
Have a product challenge or an idea worth exploring? I'd love to hear about it.