How I can help you win
From strategy to growth, hands-on product help tailored to where you are — always grounded in evidence and user insight.
Product Strategy
Define where to play and how to win — from vision to a roadmap your team can execute.
- Vision & positioning
- Roadmap prioritisation
- Opportunity sizing
- Competitive analysis
Go-to-Market
Launch with a plan — segmentation, messaging, and channels aligned to real demand.
- Segmentation & ICP
- Messaging & narrative
- Channel strategy
- Launch planning
Product Teardowns
A rigorous outside-in audit of your product with a prioritised list of improvements.
- UX & flow audit
- Competitive benchmarking
- Opportunity mapping
- Impact/effort prioritisation
Growth Optimisation
Find and fix the leaks — activation, retention, and conversion, backed by data.
- Funnel analysis
- Activation & onboarding
- Retention loops
- Experiment design
A simple, proven process
Every engagement follows the same four-step rhythm — clear, collaborative, and outcome-focused.
- 01
Discover
Deep dive into your product, users, and goals through research and conversations.
- 02
Define
Frame the real problem and align on what success looks like, measurably.
- 03
Design
Craft the strategy, roadmap, or solution — grounded in evidence, not guesswork.
- 04
Deliver
Ship, measure, and iterate together so the work creates lasting impact.
Ready to get started?
Tell me about your product and what you're trying to achieve. I'll get back to you within a day.